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Academic Marketing
For PGW clients publishing academic titles, the Perseus Academic Website is a practical and convenient way for professors and other academics to learn about their titles and select books for inclusion in their courses, school libraries, etc. They can easily explore the academic subject areas and discover featured books, browse through new and classic titles for course needs, search books by specific authors or key topics, view tables of contents and book reviews, and request free examination copies for further course adoption consideration. Tools for publishers to market their academic titles are included on the site as well. There are also over a dozen academic conferences  listed on the site that Perseus and PGW staff attend annually. In addition, the Academic Marketing department produces a growing number of subject catalogs each year.